Sunway – Blu SRL

Sunway Milano was founded as Blu srl, from an intuition of Luigi Argentini. In 1993 it conceived an offer based on the representation and wholesale clothing distribution of different brands mainly in the Lombardy Region.

Originally Blu distributed men’s garments, supplying a Network of about 50 outlets in Lombardy under the SUNWAY Brand. SUNWAY, which with its stylized S is meant to express dynamism, is today the Brand that synthesizes BLU’s offer in the Pronto Moda sector.

In 2008, the entry of his son Simone into the company organization led to a revision of the sales policy. In fact, the Company chose to change the offer policy, approaching clothing distribution of female target.

This new business approach proved successful. In fact, since then the sales network has increased significantly and Sunway Milano represents a benchmark in wholesale clothing.

At present, the SUNWAY brand, which became SUNWAY MILANO to emphasize its affiliation with the territory, serves about 100 outlets, which manifest a very high rate of loyalty. Recently, the Company has initiated a marketing plan through the use of the main communication channels. The purpose is to support brand awareness, as well as to foster the sales activities of the Network.

In addition, an internationalization plan has resulted in the growth of the Brand’s presence abroad as well.